July 28 – Happy Birthday Martin Vidulich

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The Vidulich name had been synonymous with baked goods in Amsterdam since 1919, when brothers John and Anthony Vidulich opened up a bakery at 63 Guy Park Avenue. The family had moved to this Mohawk Valley community from Austria in the late 19th century. Their bakery offered a full selection of breads, pies, cookies, and buns and those buns would eventually evolve into a whole line of delicious doughnuts. Business boomed and included a steady stream of sweet-toothed students from nearby Theodore Roosevelt Junior High School. Younger brother Martin, today’s Amsterdam Birthday celebrant was born here in Amsterdam on July 28, 1902. He would learn the baking trade from his brothers, providing the familial manpower necessary to be able to open a second location on Market Street for a spell, in the Rialto Theater building. But he would never gain an ownership stake in the family enterprise.

Instead, in January of 1953, when John Vidulich Sr. became ill, it was his son John Jr. who took over management of the bakery’s original Guy Park Ave. location. When his father died six months later, he moved the landmark business to the southwest corner of Amsterdam’s Glen and Lincoln Ave. Meanwhile, his Uncle Martin had decided to start his own business on Guy Park Avenue. He opened up the V & T Bakery in the old Quandt’s fish store space that used to sit just east of the Junior High building. Vidulich ran the shop until…

My complete birthday post for Martin Vidulich will appear in the new second edition of A Year’s Worth of Amsterdam, NY Birthdays, which will be available before the 2016 Holiday season. I also distribute an Amsterdam, NY Birthday Blog Monthly Newsletter that includes the full birthday posts for three of the twenty-to-thirty  people whose birthdays I recognize each month. Each newsletter also includes an Amsterdam Birthday Quiz that will test your knowledge and memory of people and events in your hometown.

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